The William Baldwin Group offers public relations and marketing communications to high tech electronics companies in the semiconductor, EDA, IP, and communications industries. We cover Europe, Asia and North America.
The iPhone-style of touch technology that everybody loves will soon be showing up in phones from other vendors thanks to new maXTouch ICs from Atmel that supports an unlimited number touches, fingernail input and handwriting recognition. Three of the five largest phone and netbook
vendors have designed the first chip into products under development.
The first device in the family, that mXT224 can track 10 unique simultaneous touches and refresh the screen image every 4/1000 of a second, on screens up to 10.1 inches. The first two touches are for
commands (tapping, dragging, flicking, rotating,etc). Touches 3 through 10 are used to identify and reject unintended touches from the ear, face or grip.
The mXT224 drives a grid of 224 sensor nodes with an 80:1 signal-to-noise-ratio that supports finger nail or stylus input, drawing, and handwriting recognition. Tracking is accurate even when the
fingers are touching each other.
Samsung and Intrinsity today jointly announced the industry’s fastest mobile processor core implementation of the dual-issue ARM® Cortex™ -A8 processor architecture in 45 nanometer (nm) Low Power (LP), low leakage process technology.
“In dealing with highly technical product marketing managers who need to work with and gain an understanding for the communications function, Nancy proves herself ideally suited to provide guidance and insight, which results in excellent public relations with a variety of different audiences.”- Clive Over, Director of Communications, Atmel
“Nancy Green understands exactly what editors are looking for. She presents my story as a key piece of the current hot news in the industry, and then personally sells it to the editors. Nancy delivers far more bang for the PR buck than the huge, faceless agencies!”- Don Knowlton, Vice President of Marketing, ClearLogic
“I was impressed with Nancy Green's professional approach. Not only did she take the time to analyze and learn our products, she had all the contacts in place. The result was an impressive press coverage in just a few months of time. A much better investment than any advertising can buy you. And effective. Our image and exposure increased a lot.”- Eric Verhulst, CEO, Eonic Systems
“Working with the Baldwin Group has always been a pleasure. They're responsive to my editorial needs and serve their clients well. They're sensitive to my lead times, too.”- David Maliniak, Editor, Electronic Design
“While working on different electronics magazines, I have come to regard the William-Baldwin Group as a source of sound technical features and articles. Whether meeting at shows, exhibitions or working together across the Atlantic Ocean, it is always fun to work with Nancy. I know she will be able to deliver the right material, to deadline and with the right technical pitch to address the needs of Electronic Product Design's readership addresses.”- Caroline Hayes, Editor, Electronic Product Design
“It is always a great pleasure to work with you and quite frankly I would say that the press materials we get from you are probably the best in the industry. Therefore you are welcome to quote me when I say "The press materials from Nancy Green is first class and always with good background materials that give a clear picture of the different technologies. This makes it easy for the editors to write good articles and is very much appreciated."”- Jørgen Sarlvit Larsen, Editor, Techmedia
“In my job as an editor, I get close to 400 press releases every month. The press releases from William Baldwin Group make my job easier because they are well written and usually arrive ahead of my magazine's production cycle. In particular, I have always relied on the short excellent summary provided with each of WBG's press release package. The press release contains solid technical information that helps me to understand technology and products as an editor of a leading electronics trade magazine. Some times there are useful white papers to go with the package as well. The stationary is tasteful and WBG offers a prompt response to my requests for additional material, clarification, and interviews. In my opinion, WBG does a fine job...”- Manju Nath, Editor, EDN Asia
“Good PR people are hard to find. From my perspective as a Technology Editor With Electronic Design magazine, a good PR person is one that knows what will be important to me. This means access to a high level of technical detail about new products, access to those in the know and no extraneous info that may be useful to others but not me. Nancy Green is one of those PR people. She also hosts some great dinners. There is always plenty of knowledgeable and articulate people in attendance making for a fun as well as informative evening. ”- William Wong, Editor, Electronic Design
Atmel's Cortex-M3-based SAM3 microcontroller has made EE Times 10 best products of 2009. Top-10 products are selected based on the number of click-throughs on the EE Product Center web site. The products with the most click-throughs make the list.
Atmel was not the first MCU vendor to launch a Cortex-M3-based product. This posed a challenged. Initially, editors were cautious, suggesting that another M3-based MCU was a "me-too" product, not worthy of coverage.
A concentrated PR effort that included strongly differentiated product positioning and pre- and post-launch contributed articles got the SAM3U the number 7 spot. One pre-launch article was on the "most popular" list for week! This strong showing has generated hundreds of sales leads and should result in a nomination for the prestigious ACE Awards at ESC Silicon Valley.
The SAM3U story just goes to show that you don't have to be first to get industry-wide recognition. A well-executed, strategic PR campaign can get the coverage, branding and recognition that put your product in front of the pack.
