The William Baldwin Group offers public relations and marketing communications to high tech electronics companies in the semiconductor, EDA, IP, and communications industries. We cover Europe, Asia and North America.
The iPhone-style of touch technology that everybody loves will soon be showing up in phones from other vendors thanks to new maXTouch ICs from Atmel that supports an unlimited number touches, fingernail input and handwriting recognition. Three of the five largest phone and netbook
vendors have designed the first chip into products under development.
The first device in the family, that mXT224 can track 10 unique simultaneous touches and refresh the screen image every 4/1000 of a second, on screens up to 10.1 inches. The first two touches are for
commands (tapping, dragging, flicking, rotating,etc). Touches 3 through 10 are used to identify and reject unintended touches from the ear, face or grip.
The mXT224 drives a grid of 224 sensor nodes with an 80:1 signal-to-noise-ratio that supports finger nail or stylus input, drawing, and handwriting recognition. Tracking is accurate even when the
fingers are touching each other.
Samsung and Intrinsity today jointly announced the industry’s fastest mobile processor core implementation of the dual-issue ARM® Cortex™ -A8 processor architecture in 45 nanometer (nm) Low Power (LP), low leakage process technology.
“In dealing with highly technical product marketing managers who need to work with and gain an understanding for the communications function, Nancy proves herself ideally suited to provide guidance and insight, which results in excellent public relations with a variety of different audiences.”- Clive Over, Director of Communications, Atmel
“Nancy Green understands exactly what editors are looking for. She presents my story as a key piece of the current hot news in the industry, and then personally sells it to the editors. Nancy delivers far more bang for the PR buck than the huge, faceless agencies!”- Don Knowlton, Vice President of Marketing, ClearLogic
“The William-Baldwin Group has worked for me for the past 13 years during my tenure at four different leading edge semiconductor companies. The William Baldwin Group has excellent editorial contacts, in the US, Europe and Asia. What really differentiates the William Baldwin Group over any other PR firm I have worked with is not only the ability to effectively communicate the technical content of our PR, but to have an in depth knowledge and understanding of our markets, and to contribute to the strategic planning involved in our PR campaign. The William Baldwin Group is much more than just a PR company. They contribute to all aspects of marketing communication, press releases, white papers, contributed articles and the strategic planning process. ”- Joel Rosenberg, Director of FPGA Marketing (Fmr.), Atmel
“I was impressed with Nancy Green's professional approach. Not only did she take the time to analyze and learn our products, she had all the contacts in place. The result was an impressive press coverage in just a few months of time. A much better investment than any advertising can buy you. And effective. Our image and exposure increased a lot.”- Eric Verhulst, CEO, Eonic Systems
“Working with the Baldwin Group has always been a pleasure. They're responsive to my editorial needs and serve their clients well. They're sensitive to my lead times, too.”- David Maliniak, Editor, Electronic Design
Atmel's Cortex-M3-based SAM3 microcontroller has made EE Times 10 best products of 2009. Top-10 products are selected based on the number of click-throughs on the EE Product Center web site. The products with the most click-throughs make the list.
Atmel was not the first MCU vendor to launch a Cortex-M3-based product. This posed a challenged. Initially, editors were cautious, suggesting that another M3-based MCU was a "me-too" product, not worthy of coverage.
A concentrated PR effort that included strongly differentiated product positioning and pre- and post-launch contributed articles got the SAM3U the number 7 spot. One pre-launch article was on the "most popular" list for week! This strong showing has generated hundreds of sales leads and should result in a nomination for the prestigious ACE Awards at ESC Silicon Valley.
The SAM3U story just goes to show that you don't have to be first to get industry-wide recognition. A well-executed, strategic PR campaign can get the coverage, branding and recognition that put your product in front of the pack.
